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The Rising Demand for Real Estate in Liguria: Market Trends, Data, and Investment Insights

  • Writer: Luigi Zoppi
    Luigi Zoppi
  • Feb 26
  • 3 min read

Updated: Mar 14

Liguria, a picturesque region in northwest Italy, has been experiencing a notable surge in property demand. Known for its stunning coastline along the Italian Riviera, charming villages, and rich cultural heritage, Liguria has become a focal point for both domestic and international real estate investors. This article delves into the factors driving these market trends, supported by data and insights from reputable sources.

Boats moored in the harbour of Porto Venere with colourful buildings and a stone tower in the background. Clear skies and calm water create a serene scene.

Overview of Liguria's Real Estate Market

As of January 2025, the average asking price for residential properties in Liguria reached €2,690 per square meter, marking a 4.06% increase from January 2024. This upward trends indicates a robust and growing interest in the region's real estate market. Source: Immobiliare


Factors Contributing to Increased Demand


Silhouette of a person paddleboarding on calm water at sunset. The sky and sea are tinted with warm orange hues, creating a serene mood.

1. Scenic Appeal and Quality of Life

Liguria's breathtaking landscapes, from the azure waters of the Mediterranean to the lush greenery of its hills, offer an unparalleled quality of life. The region's mild climate, combined with its rich culinary traditions and vibrant cultural scene, makes it an attractive destination for those seeking both relaxation and cultural enrichment.

2. Accessibility and Infrastructure

The region boasts well-developed infrastructure, including efficient transportation networks that connect Liguria to major Italian cities and neighbouring countries. This accessibility enhances its appeal to both tourists and potential property buyers.


3. Foreign Investment and Interest

Foreign buyers have shown significant interest in Ligurian properties. Austrians lead the demand at 21%, followed by Germans at 19.5%, and the French at 9%. Notably, there has been an increase in interest from Swiss buyers, accounting for 7% of foreign inquiries.

Historic building with ornate facade and dome in sunny Piazza De Ferrari, Genoa. Fountain in foreground, people walking and sitting. Clear blue sky.

In Genoa, the regional capital, the demand from international buyers is particularly pronounced. Americans constitute 26% of foreign inquiries, Germans 12%, and Swiss 9%. These buyers are primarily interested in apartments within Genoa and its picturesque locales such as Portofino, Rapallo, and Santa Margherita. Source: GM Properties


A hillside villa near Portofino with pink flowers overlooks a calm blue sea, with yachts in the distance, under a clear sky and fluffy cloud.

4. Economic Stability and Investment Potential

Italy's economic landscape in 2024 showcased modest GDP growth, a strong labor market, and subdued inflation, contributing to overall stability. This economic environment, coupled with political steadiness, has bolstered investor confidence in regions like Liguria.


Regional Variations in Property Demand

Within Liguria, property demand varies across its provinces:

  • Savona: In January 2025, Savona recorded the highest property prices in the region, with an average of €3,480 per square meter. Source: Immobiliare

  • Genoa: The capital city has seen a steady increase in transactions, with a 3.9% rise, totalling 2,335 transactions in the second quarter of 2024. Source: Idealista

  • Imperia and La Spezia: These provinces offer more affordable options, attracting buyers seeking value without compromising on the Ligurian experience.


Emerging Trends in Liguria's Real Estate Market

1. Preference for Properties with Gardens

A significant portion of buyers, approximately 51%, express a preference for properties featuring gardens. This trend underscores a growing desire for private outdoor spaces, likely influenced by a shift towards prioritising well-being and a connection to nature. Source: GM Properties


2. Rise in Luxury Real Estate

The luxury real estate market in Liguria is experiencing growth, with increased demand for high-quality properties that offer premium amenities and locations. This trend aligns with a broader national increase in demand for luxury properties emphasising well-being and quality of life. Source: James Edition

Stone castle on a cliff surrounded by blue sea and trees, under a warm sunset. Distant hills and small boats on the water.

Future Outlook

The outlook for Liguria's real estate market remains positive. Factors such as economic stability, increasing foreign interest, and the region's inherent appeal suggest sustained growth. Investors and potential buyers are encouraged to consider Liguria as a viable option, given its blend of natural beauty, cultural richness, and promising investment potential.

In conclusion, Liguria's real estate market is on an upward trajectory, driven by a combination of scenic allure, economic factors, and growing international interest. As demand continues to rise, the region offers promising opportunities for those looking to invest in Italian property.




 
 
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